Description

Designed and developed a high-performance WordPress website for UK Mortgage Finder, focused on helping users compare mortgage and insurance options while maximizing lead generation through a custom-built inquiry system.

Key Contributions

• Designed and developed a fully responsive multi-page website with a modern, conversion-focused UI/UX.
• Created dedicated service pages for residential mortgages, buy-to-let, remortgages, life insurance, equity release, self-employed mortgages, and commercial finance.
• Built a custom Lead Management System using Custom Post Types (CPT) to efficiently store, organize, and manage customer inquiries.
• Developed a dual email confirmation workflow, automatically sending confirmation emails to both customers and administrators after every enquiry submission.
• Created custom enquiry forms with advanced validation and secure lead processing.
• Implemented comprehensive on-page SEO, including metadata optimization, heading structure, schema-ready content organization, internal linking, image optimization, and performance improvements.
• Optimized website speed, responsiveness, accessibility, and Core Web Vitals for an enhanced user experience.
• Delivered a scalable solution that supports lead generation, customer engagement, and future business growth.

Technologies Used:
WordPress • Elementor • PHP • Custom Post Types (CPT) • HTML • CSS • JavaScript • MySQL • On-Page SEO • Responsive Design • Email Automation • Performance Optimization